What is most interesting is how the DJI Osmo Action and it’s top rival, the GoPro HERO7 differ. It would have been really handy if the leaker had taken a photo of the back of the box so we could see the specs, but that will likely come in in the next day or two. Last night we found a few more images of the alleged new GoPro challenger from the Chinese drone maker.įIrst image (below) shows the packaging for the new Osmo Action which also confirms it’s name. I suppose it is still possible for DJI to create an action cam that has high-end features (and a suitably high margin), such as a large 1-inch sensor or 10-bit video, but from a marketing perspective, it would make more sense for DJI to create a new brand for it rather than saddle it with Osmo Action’s current reputation as a bargain action cam.Since we first reported that DJI is launching the new Osmo Action sport camera, the internet has been busy hunting for every scrap of information possible. Although Robomaster has a much smaller market, it has a higher profit margin. Meanwhile, even the DJI Robomaster educational robot, which is a niche product, already has a new model after just one year (and the original is still selling at its launch price).

So, not too surprisingly, it’s been more than 2 years since Osmo Action has been released, with still no successor, in an industry where GoPro releases a new camera every year. Even if it has the technical capability to produce a capable action cam, it just would not be sufficiently profitable and would just divert resources from other more profitable product lines. If the only way to sell Osmo Action is to price it as a bargain, DJI has little or no incentive to create an Osmo Action 2. But Osmo Action has been at the $199 price for more than a third of its life span so far, which seems to suggest that this is the equilibrium price for Osmo Action. Sometimes, companies discount their products deeply to clear inventory for a new model. While other DJI products have above average prices in their respective categories, Osmo Action is a bargain-priced action cam, at almost half of its original price just a little over 2 years after launch, and costing far less than similar GoPros. Even the ancient Hero 7 is still sold at around $249. Since November 2020, it has been priced at $199, even though the Hero 8 is still being sold at around $289 today. When Osmo Action launched, it was priced at $349, about the same as the GoPro Hero 8. They never attempt to have the low-cost model of anything. The one thing common with all these products is that DJI strives to have the best product in its category and - here’s the key - they’re always priced at a premium over their competitors. Here’s why.Īs you know, DJI has many product lines such as drones, gimbals, and cameras. But I haven’t seen anything convincing yet, and I think it’s unlikely that there will ever be an Osmo Action 2. If you do a quick Google search on Osmo Action 2, you’ll find many rumors of an Osmo Action 2 with supposed spy photos and leaks. I often get asked by readers and viewers if I have heard anything about an Osmo Action 2. Since then, many people have been waiting for DJI to release a successor to the Osmo Action 2, presumably with higher resolution and/or higher frame rate, or maybe even a larger sensor. The Osmo Action was the non-360 action cam I used the most until the Hero 9 came out, which also had a front LCD but had a higher resolution of 5.3k.

I loved that front screen and I also liked its image quality.

UPDATE: I was wrong - it’s real!ĭJI released Osmo Action action cam in 2019, and it had what was one of the first front-facing LCDs in action cams. Will there be a DJI Osmo Action 2? Here’s why I think it’s unlikely despite many Youtube videos and articles claiming to have inside information that there will be a DJI Osmo Action 2.

Dji osmo actio